Black and white Nike sneaker over AI Auto-Bid interface showing max bid input with $1300 and original price $750.

Quick Snapshot

My Role
UX Lead + AI Orchestrator

Market Research / Persona Synthesis / Ideation

Wireframing + LayoutMy Role

Research Survey / User Testing

Story
Case Study

Discovery

Market
E-commerce Resale

$66.06 billion
Global Hobbyist Market Size (as of 2024)

~24.45%
Global Market share is in U.S. Collectables

63%
Collectors view collectibles as long-term investments

Problem + Persona

Analytics-driven comics/trading card/hypebeast collector.

Signature

Hubby Tips
Are the hero feature.

Mobile screen showing Hobby Hubby AI app with a 1998 Pokemon Japanese Rocket Dark Charizard Holo PSA 9 listing labeled as a Good Buy, a tip about prices trending down, and options to Save or Try Auto Bid.

Bid

Visual Example
AI Auto Bid as a sub feature.

Mobile screen showing Hobby Hubby AI app page for AI Auto-Bid with item 1998 Pokemon Japanese Rocket Dark Charizard Holo PSA 9 labeled Good Buy, max bid input set to $1300 USD, card ending 2099 active, and bid button.

Allow Users To Passively Engage

User stress needing to be on standby with alerts about prices for similar items after market.

Emails

Visual Example
Email alert about a similar item,

Smartphone screen showing an email update about a 1998 Pokemon Japanese Rocket Dark Charizard Holo PSA 9 collectible with seller confidence rating 4 out of 5 and a tip about a cheaper seller.
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