
A collector-first marketplace assistant designed through full-stack AI orchestration.
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Know before you read on.
Hobby Hubby is an AI‑powered marketplace assistant designed for collectors of high‑value items — trading cards, comics, sneakers, and hypebeast collectibles. The product focuses on helping collectors make smarter, safer, and more confident purchasing decisions in a fragmented, fast‑moving resale market.
My Role
UX Lead + AI Orchestrator
Market Research / Persona Synthesis / Ideation
Wireframing + Layout
Research Survey / User Testing

Market
E-commerce Resell
$66.06 Billion
Global Hobbyist Market Size (as of 2024)
[Source: Verified Market Reports]
~24.45%Global Market share is in U.S. Collectables
[Source: Global Growth Insights]
63%
Collectors view collectibles as long-term investments
Analytics-driven comics/trading card/hypebeast collector.
Demographics
Age Range: 25 - 45 years old (58% of U.S. collectors fall here)
Pain Points
Overpaying, missing grails, trusting sellers, tracking price, trends.


